In our modern day and age, all the convenience is at our fingertips and on our cell phones, in forms of apps and the internet. We have become accustomed to instant pricing and 1- click purchases courtesy of Amazon, Uber and many more. Private jets have entered the new age as well with many companies boasting apps and “proprietary technology” or their own “algorithms” to get you the best pricing. Truth be told, they are all full of it. Each charter broker and private jet company, all have access to the same information. So, how do we know which app to go with? Some apps allow you to book right on the platform, but many make you call up to re-confirm availability and then adjust pricing accordingly. So how do we know who is priced the best? Many apps require the jet company to instill a predetermined markup from 5%- 25%, so that’s how the app knows what to “charge you”, not a special pricing algorithm. There is no clear-cut answer as to which app is best. The problem with apps is no personal touch, no relationship with your end user, no customer loyalty.. just blind shopping and going with whatever seems cheapest.
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